The list of "Best Employer of Medical Institution" - "Best Brand Communication Medical Institution", which is known as the "Oscar" of medical brand selection and the vane of hospital brand, was released. Xi'an International Medical Center Hospital has been ranked first in non-public medical institutions for two consecutive years.

On July 8, Lilac Garden? Clove talent? Hospital Club held an online list release ceremony, and invited industry representatives to chat about new ideas on employer brand building and hospital brand communication, so as to set an industry benchmark for the sustainable development of medical institutions at all levels.

Brand communication is of great significance to the image, quality and service of a medical institution. The selection of the best brand communication medical institutions began in 2015. Relying on the hospital brand promotion evaluation tool "Hospital Brand Index DXY. INDEX", which was produced by DXY Hospital, and based on the activity, recognition, content quality and other aspects of hospitals in the current popular Internet media form of the medical industry, the selection model uses five dimensions of WeChat index, microblog index, search index, official website index, and public opinion index as the original data, Weighted calculation is used to comprehensively measure the brand communication influence and evaluate the voice and performance of hospital brands at the level of Internet brand communication.

The selection process is fair, just and open. It is generated automatically from the information data collected by DXY Hospital from the national hospital database, without manual intervention. After three months of registration and data evaluation, nine lists were finally output, and 215 excellent units were awarded this honor. Xi'an International Medical Center Hospital stood out from nearly 1000 medical institutions participating in the evaluation, ranking first among the best brand communication medical institutions and outstanding non-public medical institutions in 2021.